Although grouped as ‘social networking sites’, when rivalry & peculiarities are considered, commonality amongst the 3 titans almost ends there. Almost reminding West European principalities competing & cutting each other’s soldiers that enticed exploration of the
‘resterners’, cut throat competition between the ‘principalities’ of this network entices exploration of technology & psychology. However, unlike resentment of the former, this competition finds no haters.
Forget firms, clash of the titans, in fact, has percolated to the lesser mortals. Almost like scribes orgasmically writing about clashing politicians, endorsing our headline, even bloggers – the secondary reporters, have joined in the speculative fray. As if uniting all, ‘Which is the best among the 3?’ suddenly emerges as a common query.
With them choosing different dates of birth & boasting avid followers – who are happy with what they use, & probing almost amounting to comparing apples with oranges, choosing the best isn’t easy. If trend is anything to go by, while Twitter with 100 million users & Facebook with 800 million even make a pivotal shift in Net access & almost govern human behavior, Google+ the newest baby of the search engine dinosaur, Google, even boasts a growth spurt at 40 million. With it bridging the gaps in the other two, its facilities amaze me, not the catching up.
Although message delivery, as a way of spread, is offered by all 3, like the making of a superstar, large follower count gives boost & boast to firms attached to all, & firms crave for a date with 5% of those followers who really matter in all, it’s the differing services that make the 3 titans distinct, if not essential.
FACEBOOK: Designed by few uni geeks in a room, launched in 2004 & aimed at bringing friends & families above the age of 13 together – not quite clients, Facebook drags both underage kids & traditional housewives to their PCs. Changing human behavior, this brand challenges mighty search engines.
PROS: Like in Twitter, messages can be offered to followers screens or sent to them directly. But then, those aren’t limited by the magical 140. Having the facility to create pages reflecting aspects, it allows uploading of person tagged pics & videos to the right page that can be liked or commented upon in a stream. As if proving ‘picture tells a thousand words’, while intense interest in family pics brings women to their PCs – even disproves women prefer audio alone, comments on those & chat almost makes them glued. Addiction isn’t unheard of. When apps – games are added, even men don’t claim immunity. And when firms show keenness, akin to the glamour of ‘fan’ & ‘followers’, its Fan page, that can go viral, forms the mum of all temptations there.
Almost reminding body – gut bugs symbiosis, Facebook & Obama campaign symbiotically boosted each other. While enhancing video chat, addition of Skype has made it bigger, cheaper ads there is making smaller firms larger. Matching count, firms have made millions there. Matching count again, Google search engine has turned envious, if not silently hostile.
GAPS: This home invading giant has limits, however. Designed to protect privacy of friends & families, it needs an OK to view contents. Parallel to it not being very user-friendly, errors in texts – that routinely happens, can be deleted alone, not edited. Strangely, almost as a double tragedy, while access to followers alone limits exposure, it’s the exposure to all followers that painfully limits expression. Even if not disorderly, a drunken or wild expression like ‘My boss is fat’, can slim ones earnings. While uploaded goods are de jure Facebook’s, when spies feast on them they are de facto company’s too.
TWITTER: Popularized by Iran revolt & taken up by CNN; Twitter has become a major brand – especially for instant news delivery.
PROS: Unlike Facebook, Twitter is a public forum that knows publicity alone. A 140 character message can be put on the followers’ stream, sent to them as a direct message or even to unaware non followers. While latter makes sending unasked one to even President Obama possible, unlike subscription gathered emails, mere search brings @usernames here. Even if not a follower again, its #word system aids in finding tweets that can be retweeted to bring people together – as designed.
Parallel to its fame & limits, there are Twitter aiding sites & software that send timed tweets, do follow/unfollow, calculate Tweet reach, search #word & even dedicate page for a particular #. Aiding viral spread, its swiftness, followings, #search, RT, @tweets & recognition by Google search even makes it a viral king- epitomizes viral spread of messages. Firms couldn’t ask for more. Although not quite for photographers, good for campaigners, it is good for ‘newscasters’. And when titanic rivalry is added, irate Facebook turns nice when campaign against it is let loose here. It suddenly, grabs a ‘messiah’. Even ordinary sinners couldn’t ask for more.
GAPS: This ‘messiah’, however, has gaps. While allowed 140 characters restrict & deleting alone, not editing, is possible if faulty, even if correct follower @ PC is crucial – lest it vanish down under. In addition, unless retweeted, like post, message is seen by the addressee alone.
Although created as a social facility, with most sending invites to their sites & products, it’s getting as ‘commercial’ as Christmas. Consequently, diagnosing bigwig – if not an outright celebrity, following few & many followers alone seem to air, ‘people talk & listen’ – as was designed. Diagnosing propagator, many tweets, 10K following &10K followers endorses ‘everybody talk nobody listens’. While former has landed irate leaders in political soup, later brings little soup despite large following. While 0 tweets & 100 followers either surprises or airs auto-follow, @tweet from 0 following airs spam that needs blocking.
Seeing ideal in human dealings – even in making & breaking ties (follow/unfollow), while this social construct dislikes & disallows automation, getting overloaded by 1K ac. creators, it hates software. With it protectively altering rules & cancelling accounts without reason, earned 40K followers & brand username can just vanish. Suddenly, it as ‘cancellation king’ isn’t baseless.
GOOGLE+ Although a brand less baby born in June 2011 & fighting against mighty brands like Facebook & Twitter, Google+, also spoken of as Google Plus or just G+, by November, was able to deliver Google pages for firms. But then, how does this thinking baby fare against the other two grownups?
WITH TWITTER: Matching Twitter, following doesn’t need okay here, message can be made public, its share button mimics RT & + mimics Twitter’s @. But then, Google+ messages aren’t limited by ‘140’ & tend to last longer. While they can be commented upon & even Google plussed to add honor, adding beauty editing of pics adds to honor of photographers who relish it.
WITH FACEBOOK: Like in Facebook, messages can be commented upon, pics tagged, chat done, games played and pages created here. Unlike Facebook, however, following doesn’t need one’s OK, messages can be made public & access to public messages don’t need following. Editing of mistakes, here, has been a great bonus for scribes, who are increasingly using it.
BEYOND BOTH: Splitting views into private & public, we do not wish to share all our views to the public, as in Twitter or even to all our followers, as in Facebook. Almost mimicking targeted ads, its system of putting people into circles e.g., friends, family, colleagues etc, & then targeting messages at them gives full control. Selecting even persons, it mimics emails. Almost reminding free airing of sins to the churchman, this in fact lessens fear & enhances expression. In the stream, while easy editing, not deleting alone, of text errors has greatly helped scribes, editing of pics has almost made it an arts gallery for keen photographers.
More than RT, both visible ‘What’s hot’ & less visible less used Sparks bring top stories that enhance followings. As if tracing, Digg, its +1 button recommends a story, not just to followers but to the world. With there being nothing called natural search results, it loving its baby & desperately wanting to enhance its growth spurt, Google proudly boasts +1 in its search results & loves sites that have the icon. While this can bring sites to its 1st page, Google, as a dinosaur of searching species, can convert those results to clicks. Although, all have mobile apps it allows real-time group chat. When all is said & done, unlike in others, data can be downloaded & made one’s own.
Although its +page, allows firms to express sectors like in Facebook, it’s the less known & rather brashly named ‘Hangout’ that is causing a gold rush like Facebook’s Fan page. Although audio/visual exchange isn’t new, it’s the double screen & real-time interaction with 10 people at a time that makes this especial. Giving a sense of all watching in a room, while YouTube video in one & author in the other screen itself gives an anchor effect, live performance even makes one a star. While this made the Dalai Lama & Desmond Tutu interact when Chinese weight was too big to allow the Lama entry to the African tip nation, it has made one lady sell records. Furthermore, while power point & other presentations make it a webinar, live corrections of files & their sharing effectively makes it a round table conference. While addition of ‘it’s free’ makes it ‘God given’ even to atheists with small business & big ideas, addition of ‘mobile hangout’ erases ‘held up in traffic’ excuse. While social sites have changed ways of ordinary mortals, going further this is changing that of firm mortals. While it makes Skype marrying Facebook visibly sweat, its need for plug-in not large download as in Skype makes even the latter quietly perspire. Its ‘Google on air’ broadcast could irritate broadcasters.
PROBLEMS: All good things aren’t always good. While imagination of Google becoming the all knowing future church can bring fear, both its secretive & freely expressed texts can bring conjugal discontent. Addiction forments another fear.
FINALLY Not being a cartel like of petrol, the clash of the titans benefits ordinary mortals & makes them the winners. If, however, I was forced to finger or put my money on 1, I would go for Google plus. But then, if let loose, tracing Warren Buffet not putting all his eggs in a basket or supermarket’s ‘every little helps’ I would choose all 3 & call myself wise. But then again, the allied app, SGPlus, allows access to the other two right at Google+!!
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