Hounded by ambitious Nitish Kumar's party leaving coalition, and projected 'non-secular' and 'dictatorial style' not easing future coalition, he creates a goal to do away with coalition politics. For this, while reminding 'quit India' movement his 'get rid of Congress' eases future coalition if needed, his 'now or never' almost does to his followers, what 'for crown and the king' did for Imperial Brits. Almost matching Napoleon's 'Impossible is found in the dictionary of fools', his, 'I will not leave a single stone unturned' adds the determination needed in a leader.
Almost like Congress using 'Muslim vote bank', Hindutwa-injected Hindu vote bank could propel a party to dizzy heights; as before. In this, him symbolising Hindutwa leader (RSS connection), and even projected as a Muslim basher (2002 riots) enchants ones who dislike Owaisi or Pakistani team supporting Muslims. However, with even his intelligently designed and diplomatic 'born Hindu therefore a Hindu nationalist' statement generating a flack, he strategically, leaves Hindutwa slogans — Ram temple and the rest — to his party stalwarts.
His projection as a Gujarat developing CM forms the second prong. He is projected as improving the lives of both Hindus and Muslims in his state. While this gives him 'one who does what he says' and makes his futuristic vision believable, unlike that of other leaders, it also translates accusation of 'autocrat' into a strong leader. The craze for him developing India is such that, the criticised 'dictatorial style' not only caters to ones saying 'India needs army rule', fed up with weak PM M. Singh, it even caters to ones needing just a strong leader. As a divide and rule or 'give what voters want' he uses this prong on the Muslims. Although, Muslims who praise him are suppressed by other Muslims, he has shown victory in Gujarat's Muslim majority areas.
Although, ticket needing, therefore history creating canvassing speech in Hyderabad was to all age groups, knowing 'a nation of youth' his target group is the Indian youth. With them needing him to do in India what he has done in Gujarat, and him needing them for victory, it's a symbiotic relation. Being mobile, dynamic, computer-savvy, and seeking progress in a competitive world, even if not voters they are a gem in viral message spread.
With media on Congress's side and social media on his side, this election is a battle of rival media too. Although his actions and words are at times distorted, made controversial and then discussed to increase TRP, which in turn makes him the most criticised CM in history, as 'any publicity is good publicity' (Reverts despite Islamophobia) it also makes him the most talked about politician. Although, who's hand was behind the cacophony at Advani's house isn't clear, being undisputed king of social media, it was possibly his diehard fans who shut down site designed to criticise him. Using technology and social media to the till, his 'no stone unturned' traces Obama's victorious social media tricks.
Although youth, like middle class, who consistently rate him the most fitting person for a PM, don't usually vote and Net is rare in villages, BJP can feast on mobiles becoming ubiquitous in villages. Even if the proposed million strong volunteers don't touch the main voters - villagers, with world's largest NGO the RSS, popular Yoga guru Ram Dev and other gurus religiously criss-crossing country for his sake, even villagers won’t remain untouched.
Although by no means fluent in English, which incidentally highlights his humble beginning and a success story akin to the American one — which in turn tempts voters (Dynasty in republic, however, tempts more!) — his Hindi speeches carry Obama's intensity and charm. Although he copied latter's 'Yes we can', in his historic canvassing address in Hyderabad, his lack of progeny (less corrupt), achievements, leadership style, etc translate his lucid futuristic vision into an equally powerful 'yes he can'. His pride in nation energises locals, and reminds competitor Chinese at work. Although silent on 2002, his answers are intelligently designed and impressive.